Allegion, a global security company that distributes one third of all security products reached out to Anthony Thomas Advertising (ATA) to create an integrated advertising campaign to promote its product line at an upcoming trade show, Associated Locksmiths of America (ALOA) Convention and Security Expo, and smaller events at distributors across the country where locksmiths could complete in various installation challenges, and be crowned the Ultimate Locksmith.

The campaign was comprised of event branding, various print collateral, a trade show booth for the ALOA conference, microsite, and other giveways.

The trade show booth was comprised of multiple challenges where locksmiths were given timed challenges to complete various installation projects with featured products.

The website we developed was intended to inform locksmiths of the various challenges at local distributors, and types of prizes available if they participated in the challenge at ALOA.