BabelBark, a software company that specializes in pet healthcare management came to Insivia to help with their marketing efforts for Brand Awareness, App Downloads, and subscriptions to their Alpha Pack program.

Over the course of 6 months we launched digital ad campaigns, landing pages while monitoring our campaign’s conversions. We constantly refined our efforts to target the proper audience and help grow BabelBark’s brand through new ad campaigns, and keeping up with other online trends and sales like Cyber Monday.

Our landing page strategy started off as a simple refreshed approach that focused on clarity and mobile responsiveness. And then evolved into tested new approaches like unbundling Alpha Pack’s key features to better understand what the consumer desired the most.